Chav-gate
In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wiki’s etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast their opinions, and never before have people been more inclined to listen and act on them.
As an interesting case in point we saw Chav-gate this week where a holiday company sent an email marketing campaign suggesting its holidays were Chav-free (wikipedia definition of Chav here for non-UK readers). Unfortunately one of the recipients was offended and decided to blog about it. Anyway before long the incident had made the front page of the BBC news web-site. I’m not certain whether this represents good or bad publicity for the holiday company ultimately, but it does illustrate the impact a small number of upset customers can have.
Related Force Developers Articles
Executives talk about the problems in Enterprise S
There were 2 very interesting SaaS discussions organized during the Always On Summit at Stanford. One session was titled ‘Will the Next Salesforce.com Please Stand Up?’ and the other was titled ‘Will SaaS Disappear in the...
Read more about Executives talk about the problems in Enterprise SaaS...
Send Large Files without Email Attachments
Dilbert Files is a new file transfer service from Scott Adams that lets you send large files on the Internet without having to attach them in an email message. Once you build a brand on the Internet, you try different ways to build upon that brand....
Read more about Send Large Files without Email Attachments...